For more than two decades winning at new products has served as the bible for product developers everywhere robert g cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Robert g cooper is a professor of marketing at mcmaster university founder of the widely employed stagegate product development process he lives in oakville ontario scott j edgett is associate professor of marketing at mcmaster university and director of the product development institute he lives in ancaster ontario. For more than three decades winning at new products has served as the bible for product developers everywhere robert g cooper reveals the critical success drivers those factors that make all the difference between winning and losing at new products. Winning at new products by robert g cooper has a clear place on your book shelf and will be most helpful in your innovation battles to explain the many in built limitations to others less informed yet involved in the decision process. For over a decade winning at new products has served as the bible for product developers everywhere in this fully updated and expanded edition robert cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.